On Wednesday 03/12/2014, Palo Services launched its new innovative service «Forecasting using Social Media Analytics» at the 10th Internet & E-Business Innovation Forum held in Athens. Founder and CEO of Palo Services Panayiotis Tsantilas, presented this pioneering service in the E-Business Integration section.
According to Mr. Tsantilas, «Forecasting using Social Media Analytics» offers the opportunity for companies and brands to plan ahead their strategies but also to anticipate impending crises.
In an era where consumer sentiment has become an important selection criterion for any given product or service, Palo Pro offers a comprehensive prediction service to help navigate through upcoming trends.
«Forecasting using Social Media Analytics» applies to companies offering services in Interactive Marketing and Social Media, but also to businesses, offering e-commerce services or support, so as to upgrade their processes and better plan their digital marketing strategies. Moreover, it may operate as an informative tool for young entrepreneurs who are interested in starting their businesses in electronic commerce.
The 10th Internet & E-Business Innovation Forum was held on December 3 at the Conference Center DAIS and constitutes a leading event for e-business and Internet in Greece. The Forum was organized by the Greek Institute of Information and Communications (HFC) of HMA in collaboration with the Economic University of Athens (Department of Electronic Commerce) under the auspices of the Greek Association of Electronic Commerce (GRECA), and the cooperation of the Hellenic Association of Mobile Application Archive (HAMAC ).