Palo at the “Marketing and Sustainability” workshop

Paloservices, a pioneer in the use of Artificial Intelligence and Machine Learning, participated in the event “Marketing and Sustainability: Two Sides of the Same Coin”, with Panagiotis Tsantilas presenting the major role of digital marketing in Sustainability.

The event took place on Thursday, September 12th at Ianos, on the initiative of the Greek Alumni Association of the University of Glasgow and the Hellenic Academy of Marketing, under the auspices of the British Council. Paloservices participated as a pioneer in the tools of digital marketing, along with five other speakers, including professors Avlonitis George, Kouremenos Athanasios and Theodoridis Prokopis, significant figures of the academic marketing in Greece, who highlighted the connection between modern marketing and sustainability.

The guests analysed a multitude of marketing approaches related to sustainable development, from the most classic ones to the most up-to-date perspectives referring to the digital world. Panagiotis Tsantilas, CEO and Founder of PaloServices, addressed the conference crowd, about the potentials and the significance of digital marketing especially for business growth by using cutting-edge technologies and tools including PaloPro Platform, the premier online reputation management tool developed by PaloServices.

“We, as Paloservices, will continue to be present at more events where we have the opportunity to present our services and to analyse the most critical approaches of modern digital marketing. At the same time, our presence next to the people who have developed academic marketing in Greece has been a great honor” CEO Panagiotis Tsantilas stated.