Social media is the 21st century’s answer to the proverbial soapbox.
It’s an unfiltered space without too many limits (besides character limits) where consumers can go to get help, air out their frustrations, ask hard questions, and most importantly connect directly with brands.
Brands need to be tuning into all of this conversation that yields valuable insights about their customers.
Examples of PaloAnalytics Social Media Insights projects are:
1. Campaign Evaluation Projects:
Examining the effect of the campaigns to the brands, by gaining a detailed understanding of the effect that marketing campaigns have on audience, beyond simple buzz.
Understand consumer response to a campaigns or track brand associations and emotional response around them.
2. Brand Equity Projects:
Sentiment and Emotions Analysis, by understanding the sentiment about your brand or product, and how that changes in different demographics.
Analyze the conversations around your brand and understand the themes of topics
3. New product development Projects:
As of new product development. consumer behavior is about using the product as well as the motivations around buying it in the first place, product reviews and feedback can be useful here, and help with inspiration and evaluation
4. Market Segmentation Projects:
As everyone has different motivations, segmenting consumers into groups is vital to understanding your customers in a nuanced way
At PaloAnalytics, we use a systematic and in parallel creative way of data analysis:
- Using Quantitative techniques to cluster and depict the size of the issues at hand
- Using Qualitative techniques to unveil the topics of discussion and understand the brand effect